Dedicated promotion company connecting artists & venues throughout the Central Valley of California
Who We Are
Rooted in Music. Built on Community.
Common Ground Promotions was founded by husband-and-wife team Fabian and Kat, two lifelong music lovers rooted in the heart of Fresno, California. Built on a shared passion for live music, community, and connection, Common Ground was created with one goal in mind: bringing people together through unforgettable live experiences.
With Fabian’s love for Hip Hop and Kat’s love for Reggae, Indie, and festival culture, Common Ground Promotions embraces a wide range of genres and audiences. We believe music has the power to connect people from all walks of life and create moments that feel nostalgic, welcoming, and real.
As parents, some of our favorite memories have come from taking our kids to concerts and festivals together. These experiences have helped shape our vision for Common Ground — creating fun, safe, and community-driven events where people can make memories with friends, family, and future generations of music lovers.
Fresno once had a thriving music scene, and we believe that spirit still exists. Our mission is to help revive and rebuild the local scene by bringing more live music, culture, and connection back to the Central Valley.
Whether it’s an all-ages show, a local artist showcase, or a touring act passing through town, Common Ground Promotions is about more than concerts — it’s about community, connection, and creating spaces where everyone feels welcome.
Our Team
Kat Arredondo
Co-Founder / Festival Mom / HBIC
Kat is the co-founder of Common Ground Promotions, combining a passion for Reggae, Indie music, and community with a strong background in networking and relationship building. Passionate about bringing people together through music, she is committed to creating welcoming experiences that help reconnect Fresno through live music and culture.
Fabian Arredondo, MBA
Co-Founder / Festival Dad / Lowkey In Charge Too
Fabian is the co-founder of Common Ground Promotions, blending a passion for Hip Hop, live music, and community with a strong background in business and leadership. Driven by a vision to promote Fresno’s music scene, he is dedicated to creating live experiences that connect artists, audiences, and community.